OLD CATALOGS: Old Catalog Photo Scan!...1922 Royal Novelty Co. Catalog...

Hello Everybody!...

I have just uploaded a complete "camera" scan of a rare Royal Novelty Co. catalog that was issued circa 1922...We have seen this catalog offered for between $20.00 to $125. on the collector market.

Royal was based in Norwalk, Connecticut and were a mild "competitor" to the Johnson Smith & Co. novelty company, although their catalog and inventory could

in no way compare...

The catalog, though, is interesting because it's a period piece issued during the boom years of mail order novelty catalogs.

The catalog runs 32 pages and measures approx. 8" X 5".

By the way, this catalog states on page 2 that they had been in business for 23 years in Norwalk and that they were listed with Dun & Bradstreet...Also, you might notice that many of the ads address the reader as "Boys..."...giving the indication that the catalog, just like Johnson Smith's, was targeted at the adolescent youth market.

Some of the items in this catalog include:

...the Charlie Chaplin Squirting Button (page 31, pic below), Sneezing powder, the Cut Off Finger, Adams Horse Shoe Puzzle, the Naked Truth snapper gag, Bullet Kazoo, Pharoh's Serpents, Lightning trick Box, Moving Picture Machine, Black Eye Cometscope, Shadow Dance "Shimmie Minnie" risque dancer novelty, Electric Money Bank Joke, Sebackroscope, Mind Reading Cards, Imps' Enchanted Bottle, The Bingo Shooting device, Itch Powder, Kinematograph, Andy Gump Novelty (you insert a live fly to animate it!), Kissing Game, Wireless Telegraph, Minstrel Show, Famous French Art Pocket Mirrors,and more...